I’m a Brisbane-based creative director, designer and content creator with over 15 years of experience shaping brands that feel considered, calm and quietly confident. I’ve led a 15-person creative studio and worked with some of Australia’s best-known brands, including Powerball and Flight Centre. The discipline behind a national campaign is the same one that makes a hotel feel effortless: knowing what to leave out.
Travel and lifestyle are at the heart of how I see the world: the long lunch, the well-worn linen, the room with the light just right. Today my work focuses on slow living and laid-back luxury, with unhurried, tactile, beautifully restrained brand worlds that invite people to linger.
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FEATURES & EXPERIENCE
Good hospitality content lets someone feel the stay before they’ve booked it. I shoot and edit photo and video for boutique hotels, B&B's, retreats and travel brands, in a natural style that’s never over-produced. No talking heads, no staged scenes, just the place as it’s meant to be experienced.
Beyond content, I design the brand around it: identity, campaigns, and the more formal work like annual reports and investor presentations. You can bring me in for the full picture or for a single piece.
Every project gets a clear point of view and close attention to the small details guests feel before they notice them. The process is collaborative and simple, and the finished work delivered ready to implement.
What I do
Hospitality & travel
Hotel & accommodation content ■ Photo & video for travel brands ■ Social content strategy ■ Content & UGC packs
Creative & brand
Creative direction ■ Brand identity ■ Graphic design ■ Consultations & reviews
Where should we begin?
Tell me about your brand, property or project, or just ask a question, and I’ll suggest the right approach.